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Excellent Technology Excellent Performance February 11, 2021
As Kulp Makine, you are one of the well-known names of the sector, but could you give brief information about the founding adventure of your company to our readers? How has Kulp Makine developed until today, what processes has it gone through?
In the first years of its establishment, the company, which served the sector with a wide range of products such as various filling machines, vacuum mixers and blenders, powder powder filling machines for different sectors, became institutionalized over time in the framework of changing and developing world conditions, and started to operate in the production of packaging machines consisting of transfer pumps.
The most important factor behind this success is that the company has gone from the position of making each machine to specialize in the production of certain machines and has implemented a complete after-sales service for these machines.
The company, which provides service in a short time through its rich stocks in the supply of all kinds of spare parts, offers solutions to meet the needs of its customers in the after-sales process and strengthens its R&D activities every day to improve continuously.
If you evaluate the general performance of 2014, what would you say? What are your goals and expectations for 2015? Are we going to hear about a new product, investment or project work from you?
We evaluated the year 2014 under two different headings. One of them can be named as our domestic market share and the other as our export market share. We have fulfilled this target by slightly exceeding the targeted 20% increase in domestic sales. We had 2 important goals in exports. The first of these is an increase of 20%, and we have reached an increase of approximately 40% by exceeding this. Our other goal was to enter markets where we have not been very active until now. We believe that we have achieved this goal by making sales to countries such as Pakistan, Kyrgyzstan and Panama.
Regarding 2015, we aim for a 30% increase in both domestic and international sales. Of course, another goal of our export is to sell to at least 4 new countries that we have not been able to sell until now, and to gain recognition and reference in these new markets.
R&D is very important for the production of more economical and higher quality products. Could you please share your studies carried out for R&D in this parallel?
We try to complete an R&D project every year. We determine the subject of this project in line with the requests from our customers. Another factor in this decision is that we are working to produce new technologies related to our subject and the ones that are not produced in our country. We definitely produce joint projects with TÜBİTAK or KOSGEB in the R&D projects we develop.
Another way to maintain efficiency in the competitive environment in the market is after-sales technical support services. Could you give information about the technical support and after-sales solutions you offer to users?
As KULP, we always believe that the quality of after-sales support and service is a higher return on new sales than any other marketing activity.
This year we celebrated our 30th anniversary. This means that our machines have been used both at home and abroad for 30 years.
As you know, the warranty period for packaging machines has increased from 1 year to 2 years. In addition, we guarantee a minimum of 10 years of spare parts stock for every product sold. Spare parts of machines that have completed these 10 years are met within 2 or 3 working days at the latest, even if there is no stock.
For the last 5 years, we have created a separate department for services in our company and completely separated these services from the sales and marketing department. In other words, for the service and maintenance request of a machine purchased by the customer, we made it possible to call the service number together with the serial number found on the machines, not the sales personnel who purchased the product. Thus, we offer everyone the same quality and equal service opportunity.
What do you suggest users to pay attention to in product selection in order to direct them more accurately? What should be considered when buying a machine?
When purchasing machinery, users should first put the equipment they need in the order of necessity and decide by considering the current capacity they will demand in these equipment and the capacities that may be required in a period of 5 years.
One of the most important mistakes we encounter is that users tend to have a much higher capacity than their needs. Since this increases investment costs, in such cases, the result is usually to give up the investment or to turn to cheaper equipment with questionable quality and function by sacrificing the quality of the purchased equipment.
In another recommendation, when purchasing a machine, they should meet with the references given by the company and get detailed information about the performance of the machine and the company's after-sales services and supports. Turkey can not use the machines have taken just could not get the after sales service and there are so many companies left idle.
Well, is it possible to shape your production in line with the needs of your customers?
Of course, producing solutions for the needs of customers is one of the most important factors that positively affect the sales of the company. However, keeping this at a certain level means producing solutions according to sectoral needs, not individual needs, and achieving a standard in the machines produced. The most important result of this standard production is that it guarantees a certain service quality in spare parts and services. As a result, our customers see the greatest benefit.
But we should also forget that we do not believe that companies that do not take into account the demands of their customers and do not help solve their problems have a future in today's competitive conditions. The important thing is to understand and protect the boundary between these two issues.
What are the features that distinguish you from your competitors in the industry?
We have some basic principles in our company. With the unification of these principles, the differences that distinguish them from our competitors appear spontaneously. While a machine is being designed or produced in the design department and manufacturing department, it thinks as if it will be used by itself and the design and quality of the parts are decided by putting itself in the customer's place.
Of course, the high quality of the products we produce, the longevity, the differences we bring in after-sales service and support services and the high standards are the important features that distinguish our company from our competitors.
In addition, as a company, we are a firm that believes in the principle of happy customer and adopts every effort to achieve it.
Let's talk a little bit about your export rates. Do you have priority markets abroad? Which countries do you work with? What kind of a structure did you create for your work abroad, how do your customers there benefit from your technical support facilities?
KULP Makine products are currently used in 58 different countries on 6 continents.
KULP Machine products are primarily used in the food industry. In this sector, it is mostly used in the packaging of dense, sticky and granular foods. Milk, cosmetics, medicine and paint sectors follow the food sector, respectively.
European countries, which have been one of the important castles of KULP Machinery in exports for many years, have suffered some losses due to the global crises developing in this continent, and the lack of exports in this region has been closed to the Middle East, Gulf countries and African countries.
This year, we targeted the Gulf countries and African countries with both marketing and business trips and the fairs we participated in. Our long-term goals in this region are to expand the sales and service network that we have previously established in Europe and the American continent with local companies. Thus, it can provide a better service to the end users here in after-sales disasters.
Finding solutions for the welfare of Turkey and the sector, if we pick up where it deserves to be in the industry what can be done? Can you talk a little bit about it?
As we all know, our country is not very glorious in terms of current underground resources. As a result, our only way is to produce and to contribute to the economy of our country by selling the products we produce to the whole world. In order to achieve this, we have to produce the products we produce with quality and technology that can compete with the whole world. When we do our best to achieve this goal, our country and our industry will automatically reach their deserved place.
As Kulp Makine, you are one of the well-known names of the sector, but could you give brief information about the founding adventure of your company to our readers? How has Kulp Makine developed until today, what processes has it gone through?
In the first years of its establishment, the company, which served the sector with a wide range of products such as various filling machines, vacuum mixers and blenders, powder powder filling machines for different sectors, became institutionalized over time in the framework of changing and developing world conditions, and started to operate in the production of packaging machines consisting of transfer pumps.
The most important factor behind this success is that the company has gone from the position of making each machine to specialize in the production of certain machines and has implemented a complete after-sales service for these machines.
The company, which provides service in a short time through its rich stocks in the supply of all kinds of spare parts, offers solutions to meet the needs of its customers in the after-sales process and strengthens its R&D activities every day to improve continuously.
If you evaluate the general performance of 2014, what would you say? What are your goals and expectations for 2015? Are we going to hear about a new product, investment or project work from you?
We evaluated the year 2014 under two different headings. One of them can be named as our domestic market share and the other as our export market share. We have fulfilled this target by slightly exceeding the targeted 20% increase in domestic sales. We had 2 important goals in exports. The first of these is an increase of 20%, and we have reached an increase of approximately 40% by exceeding this. Our other goal was to enter markets where we have not been very active until now. We believe that we have achieved this goal by making sales to countries such as Pakistan, Kyrgyzstan and Panama.
Regarding 2015, we aim for a 30% increase in both domestic and international sales. Of course, another goal of our export is to sell to at least 4 new countries that we have not been able to sell until now, and to gain recognition and reference in these new markets.
R&D is very important for the production of more economical and higher quality products. Could you please share your studies carried out for R&D in this parallel?
We try to complete an R&D project every year. We determine the subject of this project in line with the requests from our customers. Another factor in this decision is that we are working to produce new technologies related to our subject and the ones that are not produced in our country. We definitely produce joint projects with TÜBİTAK or KOSGEB in the R&D projects we develop.
Another way to maintain efficiency in the competitive environment in the market is after-sales technical support services. Could you give information about the technical support and after-sales solutions you offer to users?
As KULP, we always believe that the quality of after-sales support and service is a higher return on new sales than any other marketing activity.
This year we celebrated our 30th anniversary. This means that our machines have been used both at home and abroad for 30 years.
As you know, the warranty period for packaging machines has increased from 1 year to 2 years. In addition, we guarantee a minimum of 10 years of spare parts stock for every product sold. Spare parts of machines that have completed these 10 years are met within 2 or 3 working days at the latest, even if there is no stock.
For the last 5 years, we have created a separate department for services in our company and completely separated these services from the sales and marketing department. In other words, for the service and maintenance request of a machine purchased by the customer, we made it possible to call the service number together with the serial number found on the machines, not the sales personnel who purchased the product. Thus, we offer everyone the same quality and equal service opportunity.
What do you suggest users to pay attention to in product selection in order to direct them more accurately? What should be considered when buying a machine?
When purchasing machinery, users should first put the equipment they need in the order of necessity and decide by considering the current capacity they will demand in these equipment and the capacities that may be required in a period of 5 years.
One of the most important mistakes we encounter is that users tend to have a much higher capacity than their needs. Since this increases investment costs, in such cases, the result is usually to give up the investment or to turn to cheaper equipment with questionable quality and function by sacrificing the quality of the purchased equipment.
In another recommendation, when purchasing a machine, they should meet with the references given by the company and get detailed information about the performance of the machine and the company's after-sales services and supports. Turkey can not use the machines have taken just could not get the after sales service and there are so many companies left idle.
Well, is it possible to shape your production in line with the needs of your customers?
Of course, producing solutions for the needs of customers is one of the most important factors that positively affect the sales of the company. However, keeping this at a certain level means producing solutions according to sectoral needs, not individual needs, and achieving a standard in the machines produced. The most important result of this standard production is that it guarantees a certain service quality in spare parts and services. As a result, our customers see the greatest benefit.
But we should also forget that we do not believe that companies that do not take into account the demands of their customers and do not help solve their problems have a future in today's competitive conditions. The important thing is to understand and protect the boundary between these two issues.
What are the features that distinguish you from your competitors in the industry?
We have some basic principles in our company. With the unification of these principles, the differences that distinguish them from our competitors appear spontaneously. While a machine is being designed or produced in the design department and manufacturing department, it thinks as if it will be used by itself and the design and quality of the parts are decided by putting itself in the customer's place.
Of course, the high quality of the products we produce, the longevity, the differences we bring in after-sales service and support services and the high standards are the important features that distinguish our company from our competitors.
In addition, as a company, we are a firm that believes in the principle of happy customer and adopts every effort to achieve it.
Let's talk a little bit about your export rates. Do you have priority markets abroad? Which countries do you work with? What kind of a structure did you create for your work abroad, how do your customers there benefit from your technical support facilities?
KULP Makine products are currently used in 58 different countries on 6 continents.
KULP Machine products are primarily used in the food industry. In this sector, it is mostly used in the packaging of dense, sticky and granular foods. Milk, cosmetics, medicine and paint sectors follow the food sector, respectively.
European countries, which have been one of the important castles of KULP Machinery in exports for many years, have suffered some losses due to the global crises developing in this continent, and the lack of exports in this region has been closed to the Middle East, Gulf countries and African countries.
This year, we targeted the Gulf countries and African countries with both marketing and business trips and the fairs we participated in. Our long-term goals in this region are to expand the sales and service network that we have previously established in Europe and the American continent with local companies. Thus, it can provide a better service to the end users here in after-sales disasters.
Finding solutions for the welfare of Turkey and the sector, if we pick up where it deserves to be in the industry what can be done? Can you talk a little bit about it?
As we all know, our country is not very glorious in terms of current underground resources. As a result, our only way is to produce and to contribute to the economy of our country by selling the products we produce to the whole world. In order to achieve this, we have to produce the products we produce with quality and technology that can compete with the whole world. When we do our best to achieve this goal, our country and our industry will automatically reach their deserved place.
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